Lamborghini Sales in Q3 2025: A Closer Look
Initial figures for the third quarter of 2025 suggest a slight slowdown for Lamborghini. Deliveries and sales have decreased by a small margin, and operating profit is lower compared to 2024. However, the true story behind the numbers reveals a more nuanced reality.
Delivery Figures and Model Transition
Between January and September 2025, Lamborghini delivered 8,140 cars globally, a modest 3.2% drop from 8,411 units in the same period of 2024. This decline corresponds with the end of Huracán production and the fact that its successor, the Temerario, has not started delivery yet.
Historically, the Huracán accounted for about 3,000 deliveries annually, but in 2025 only 633 units were sold as production wound down before the Temerario launch. Despite losing one model, Lamborghini’s total delivery volume remains close to record levels with just two models in the lineup.
Strength of the Urus and Revuelto Models
While many automakers face challenges due to global economic slowdown and US customs tensions, Lamborghini is displaying strong resilience. The SUV Urus is a key driver of growth, achieving 5,995 deliveries in nine months, marking a 31.9% increase from 2024.
"The SUV Urus continues to grow, with 5,995 deliveries over nine months, up 31.9% on 2024."
Summary
- Overall deliveries slightly down due to model transition.
- Huracán production ended; Temerario not yet delivered.
- Urus shows strong growth boosting total sales volume.
- Lamborghini maintains near-record delivery numbers with fewer models.
Author’s conclusion: Lamborghini’s slight sales dip masks a strategic transition period, with robust growth in key models keeping the brand near historic performance highs.
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