Zalando and DFB Launch a Five-Year Partnership
On November 6, 2025, Zalando, Europe's leading fashion and lifestyle platform, announced a strategic five-year partnership with the German Football Federation (DFB). This collaboration designates Zalando as a primary partner of DFB’s men's, women's, and youth teams until 2030.
Partnership Highlights
- Zalando will have exclusive marketing and activation rights, connecting football fans with the brand both in Germany and internationally.
- The partnership aims to blend fashion, lifestyle, and football culture, resonating with fans and customers alike.
- A dedicated campaign emphasizes that football extends beyond the game to include style and attitude, fostering confidence and iconography beyond the pitch.
About DFB
The DFB is the largest national sports federation globally, boasting over 8 million memberships, reinforcing its significance in sports and culture.
"This collaboration will deepen Zalando’s involvement in the lifestyle space and strengthen its connection to the culture of sport and style."
Author's Summary
Zalando's strategic partnership with DFB unites sports and fashion, offering exclusive marketing rights and aimed at reinforcing its position as a lifestyle destination aligned with football culture.
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