Coca-Cola Launches Fully AI-Generated Holiday Ad
Coca-Cola’s latest holiday advertisement is completely created using artificial intelligence. The Los Angeles-based studio Secret Level developed the campaign with advanced AI tools such as Kling, Leonardo, and Runway.
Reviving a Classic with AI Technology
This campaign reimagines Coca-Cola’s 1995 holiday classic, featuring fewer people but relying heavily on cutting-edge generative technology. It highlights the evolving role of AI in creative industries.
Industry Reactions and Concerns
The ad has sparked debate regarding the impact of AI on creativity and the potential risks to jobs within the advertising sector.
"The campaign revives the 1995 classic with fewer people and more advanced generative tech, sparking debate about creativity and job security in advertising."
Wider Context of AI in Media
Alongside Coca-Cola’s AI ad, OpenAI’s Sora 2 faces criticism for producing AI videos that utilize real likenesses, underscoring ongoing controversies around AI-generated content.
"OpenAI’s Sora 2 is facing backlash over AI videos that use real likenesses."
Publication Date
Published on November 6, 2025.
Author's Summary: Coca-Cola’s AI-generated holiday ad revives a classic using advanced tech, provoking discussions on creativity and job security in advertising.