Scania's Desert Tale Campaign
Two brothers stranded in a desolate desert try hitchhiking in a gritty, sweltering commercial created by Åkestam Holst NoA for Sweden’s Scania Trucks. The ad sets a tense atmosphere with Bryan Adams’ raspy-rock version of Avicii’s 2013 hit, "Hey Brother."
“The film is quite epic, and so is Avicii’s song. We felt the voice had to be at that level too,” says agency ECD Joakim Khoury.
Director Max Sherman captures an intense, sweaty atmosphere that keeps viewers slightly unsettled. The film, which launches today, will be shown in multiple international markets.
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Summary: Scania’s new desert-themed ad uses a powerful cover of “Hey Brother” and strong visuals to create an intense and memorable campaign experience worldwide.