Non-UPF Program Broadens Certification Label
The Non-UPF Program has extended its certification label to cover the entire food industry, allowing companies to mark their products as free from ultra-processed ingredients. This new certification was launched in December 2024 in the US to identify foods that do not belong to the ultra-processed food (UPF) category as defined by the Nova classification.
Understanding Ultra-Processed Foods
Ultra-processed foods are typically made using industrial formulations and techniques or contain additives considered to have little culinary value. These may include chemical additives and industrial processing methods like extrusion, molding, or pre-frying.
Purpose of the Certification
“Our goal is to help Americans cut through the confusion in food labelling and provide clear guidance for less processed foods,” said Melissa Halas, founder of the Non-UPF Program. “By creating a reliable certification mark, consumers can shop with confidence and support brands committed to reducing UPF in the marketplace.”
Health and Consumer Impact
- Americans derive about 55% of their calories from ultra-processed foods.
- Many experts link high consumption of UPFs to various health problems and premature death.
- There is debate over this classification, with some arguing the UPF category is too broad and the health claims misleading.
The expanded Non-UPF certification aims to improve consumer transparency and help shoppers identify products without highly processed ingredients.
Author’s summary: The Non-UPF Program now certifies products across the food industry to help consumers identify foods free from ultra-processed ingredients and make healthier, more informed choices.
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