I Bought the Viral Starbucks Bear Cup
Early Morning Adventure for a Viral Cup
Paden Ferguson, CEO of Padiano's Kitchen, and his partner managed to get the only two viral Bearista cups available at their local Starbucks, after arriving as early as 1 a.m. The store had just two in stock, leaving other customers frustrated.
The Hype Around the Bearista Cup
In October, Ferguson discovered online that Starbucks was releasing its new lineup of holiday drinks and desserts, along with a special bear cup featuring a green beanie and a straw. Over the following weeks, social media filled with excitement about the limited-edition cup.
Preparation Before Launch Day
Ferguson and his partner initially assumed they could show up at noon on November 6 to buy the cup. However, as the launch day approached and demand grew online, they decided to check ahead and prepare a strategy.
Scouting Starbucks Stores
On the evening of November 5, they mapped out five nearby Starbucks locations and visited the busiest one to gauge supply and competition. When they asked a barista how many bear cups were stocked, the answer was surprisingly low.
“Seven,” the barista said.
Limited Stock Frustrates Shoppers
Ferguson’s local store ran out quickly, as only a handful of the coveted cups were delivered. Many customers expressed disappointment that Starbucks hadn’t stocked more of the popular collectible.
Author’s Summary: Two determined customers camped early outside Starbucks to secure the viral Bearista cups, uncovering how limited stock fueled a frenzy among fans.