Natali Hampl: Alchemy of Identity, Rituals of Presence, and Love That Became a Code
Natali Hampl, a designer, clothing researcher, and guide to self-discovery, founded the conceptual brand HH MODA in 2014. By blending positive psychology with quantum discoveries, she transformed fashion into a tool for deep self-awareness – a way to fall in love with one's own depth and uncover strength within.
"You enter a space just as you enter consciousness – quietly, yet boldly," says Hampl. Her brand is less about creating collections and more about constructing systems of cognition, encouraging individuals to rediscover their true selves.
The Philosophy of HH MODA
When asked to summarize the essence of HH MODA, Hampl responds, "I don’t want to be the focus of the brand’s philosophy. My role is to open a portal through which people can move toward the future. HH MODA serves as a reminder of who a person truly is."
Rituals of Presence
Hampl invites her audience not to a traditional fashion show, but to a "ritual of returning to the self." She emphasizes that in a world where institutions are breaking down, meanings are being devalued, and the pace of life fragments our attention, rituals are a powerful tool for focus. "Ritual is not magic; it is the technology of focus," she explains.
She points out that rituals, whether in a church, at home, or even during morning coffee, serve to gather the scattered parts of the 'self' into presence. "Today, we need new rituals – ones that restore meaning and connect us to our deeper selves," she says.
The Five Senses in Fashion
Through HH MODA, Hampl is reintroducing the five senses to fashion. This journey, she believes, is one of transformation – one that begins with a profound conversation with the self.
"Ritual is not magic; it is the technology of focus." – Natali Hampl
Summary: Natali Hampl's HH MODA combines fashion with deep self-awareness and ritual, offering individuals a path to reconnect with their true selves and transform their understanding of presence.