Starbucks Addresses Buzz Over Bearista Cold Cups
Starbucks released its latest holiday item, the Bearista Cold Cup, on November 6, sparking immediate excitement and rapid sellouts. This 20-ounce tumbler is shaped like a bear, featuring a clear body with a lid and straw designed to resemble a green beanie on the bear’s head.
Instant Popularity and Stock Issues
The Bearista Cold Cup was first unveiled on Starbucks’ Instagram on November 5, quickly drawing enthusiastic reactions from fans. However, many customers reported the cup was already sold out shortly after its launch, with some locations allegedly stocking only one or two units.
Customer Complaints on Social Media
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“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store.”
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“Our local store received ONE.”
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Many questioned the fairness of the limited supply, expressing frustration that employees may have prioritized purchasing the cups over customers.
Summary
Starbucks’ festive Bearista Cold Cup captivated customers but faced criticism for scarce availability and perceived preferential treatment of staff over fans.
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