IBM and Agassi Sports Entertainment Announce AI Powered Platform to Advance Global Racquet Sports

IBM and Agassi Sports Entertainment Announce AI-Powered Platform to Advance Global Racquet Sports

Agassi Sports Entertainment Corp. and IBM are collaborating over multiple years to innovate the global racquet sports industry via artificial intelligence and digital solutions.

Partnership Details

They have signed an agreement to combine IBM's technological expertise with ASE’s vision for an innovative digital community in racquet sports. The goal is to transform engagement among players, fans, and brands.

Role of Andre Agassi

Andre Agassi will be actively involved in developing the platform, providing genuine athletic insights and proven training methods.

Platform Launch and Features

The first version of the app is planned for release in the first half of 2026. Using IBM’s watsonx.ai and computer vision, ASE and IBM will develop tools to analyze player movements from standard video footage.

They will utilize AI and advanced video analytics, called “Agassi Intelligence,” to offer professional-grade coaching directly on mobile devices.

Summary

The partnership aims to revolutionize racquet sports engagement through AI-driven technology, utilizing Agassi's insights and IBM’s advanced analytics to provide accessible, professional coaching.

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IBM Newsroom IBM Newsroom — 2025-11-06