Elf Beauty Sales Rise 14% in Q2, Propelled by Rhode
Elf Beauty reported a 14% year-over-year increase in net sales to $343.9 million for the second quarter of fiscal 2026, according to its Wednesday announcement. This marks the first quarter to include results from Rhode, the beauty brand acquired just before Elf’s Q1 earnings in August.
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO.
Amin emphasized the company’s confidence in its growth strategy and its aim to expand market share and leverage future opportunities.
Performance by Region and Brand
- U.S. revenues rose 18% during the quarter.
- International sales increased by 2%.
- Rhode, the newly acquired brand, was a significant driver of performance.
“The launch was by far the second best they’ve ever had in North America, which is incredible to see,” said CFO Mandy Fields, highlighting Rhode’s strong debut in Sephora stores.
Fields also noted that Rhode continues to build momentum following its successful introduction.
Outlook for Rhode
Elf expects Rhode to contribute approximately $200 million to its net sales in the current fiscal year (from August through March). On an annualized basis, Rhode is projected to reach $300 million in sales, representing roughly 40% year-over-year growth.
“On an annualized basis, $300 million is what we expect Rhode to be for this fiscal year, and that would be 40% year-on-year growth,” Fields said.
Author’s Summary
Elf Beauty’s Q2 growth was fueled by the Rhode acquisition, with record-breaking sales in Sephora and a strong outlook projecting $300 million annually in revenue.