Renowned director Christopher Nolan openly criticized Netflix, stating it has not brought any real innovation to movies and TV shows. Known for his strong opinions on the film industry, Nolan emphasized that true innovation comes from the content filmmakers create, not from distribution methods.
On X (formerly Twitter), Nolan compared the cinema industry to Heinz, saying:
“We work in a mature business. I like to say we’re Heinz, we make ketchup. The innovation in our industry has always been and should always be what goes on the screen, not…”
He criticized Netflix for merely repackaging an old concept—direct-to-video—and presenting it as something new.
Despite his initial harsh remarks, Nolan later tempered his criticism. In a 2017 interview with Variety, he acknowledged that his choice of words was poor and expressed respect for Netflix's impact on the industry’s image.
"My choice of words was quite poor."
Christopher Nolan challenged Netflix's claim to innovation, insisting that true progress lies in cinematic storytelling rather than changing delivery platforms, while balancing criticism with recognition of industry shifts.