Connecticut launches a pizza trail and fighting words in quest for total domination over New York - The Boston Globe

Connecticut Challenges New York with Bold Pizza Billboards

Connecticut launched a daring campaign by placing billboards around New York City proclaiming the superiority of Connecticut pizza. The signs boldly stated, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.” This sparked a strong reaction from New Yorkers.

Public Reactions and Rivalry

People interested in joining the conversation can post their thoughts on Connecticut Tourism’s dedicated page.

Connecticut’s Official Stance

“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Chief Marketing Officer for Connecticut

Anthony, a former longtime New York City resident, describes the pizza competition as a playful rivalry that highlights Connecticut’s pizza culture.

Impact of the Campaign

Whether or not people agree with Connecticut’s claim, the campaign successfully sparked debate among pizza enthusiasts and generated over 4,000 media mentions.

Author’s Summary

This bold marketing stunt by Connecticut has reignited pizza debates, capturing widespread attention and emphasizing the state’s pride in its pizza heritage.

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The Boston Globe The Boston Globe — 2025-11-07