Connecticut launched a daring campaign by placing billboards around New York City proclaiming the superiority of Connecticut pizza. The signs boldly stated, “Hey New York Pizza, there’s no shame in second place,” and “The Nation’s Best Pizza — Not You, New York.” This sparked a strong reaction from New Yorkers.
People interested in joining the conversation can post their thoughts on Connecticut Tourism’s dedicated page.
“I’ll admit [New York] pizza is good. But it isn’t the nation’s best. That title belongs to us.” — Anthony Anthony, Chief Marketing Officer for Connecticut
Anthony, a former longtime New York City resident, describes the pizza competition as a playful rivalry that highlights Connecticut’s pizza culture.
Whether or not people agree with Connecticut’s claim, the campaign successfully sparked debate among pizza enthusiasts and generated over 4,000 media mentions.
This bold marketing stunt by Connecticut has reignited pizza debates, capturing widespread attention and emphasizing the state’s pride in its pizza heritage.