Mattel Launches Official ‘KPop Demon Hunters’ HUNTR/X Dolls
Less than a month after partnering with Netflix's KPop Demon Hunters, Mattel has unveiled its first licensed toy collection: a three-pack of fully articulated HUNTR/X fashion dolls. The set features Rumi, Mira, and Zoey, each reimagined with their signature hairstyles, weapons, and iconic outfits from the film’s finale.
Fans of all ages can recreate demon battles, perform on stage, and seal the Honmoon right from their living rooms. The dolls come packaged in a shining, lightstick-inspired box that captures the series’ star power and energy.
"This Rumi doll is gonna be golden." – Mattel/The Toy Book
Availability and Future Releases
- The set will be available for presale on Mattel Creations starting November 12.
- Shipments are expected next fall.
- This is the first Demon Hunters collection released by Mattel as a global co-master toy licensee, alongside Hasbro.
- Additional merchandise will be launched throughout the coming year.
Where to Preview and Purchase
Fans can preview the dolls now at mattelcreations.com and prepare to preorder when presales begin.
"Fans of all ages can shine like they're born to be." – Mattel/The Toy Book
Bringing the Honmoon Home
With this launch, Mattel invites everyone to bring the excitement and magic of KPop Demon Hunters into their homes, continuing the franchise’s expanding reach beyond the screen.
"Bring the Honmoon home." – Mattel/The Toy Book
Mattel’s first official KPop Demon Hunters dolls capture the vibrant energy of the series, offering fans an immersive way to engage with the characters and story.