Mattel Unveils 'KPop Demon Hunters' Fashion Doll Collection
Toy manufacturer Mattel is launching a new fashion doll set inspired by the Netflix animated film KPop Demon Hunters. The collection includes a three-pack featuring characters Rumi, Mira, and Zoey, members of the fictional girl group HUNTR/X from the movie.
Exclusive Details and Availability
These dolls, showcasing the characters' final performance outfits with accurate weapons, fabrics, and hairstyles, will be sold exclusively through Mattel Creations starting in November. Shipping is expected to begin in the fall of 2026.
Licensing and Market Goals
Mattel secured global co-master toy licensing rights for KPop Demon Hunters in partnership with Hasbro, marking its first product related to the franchise. The line aims to appeal to both the film's fans and doll collectors alike.
Pre-sale and Certification
- Pre-orders open on November 12 via Mattel Creations' online platform.
- Each purchase comes with a certificate of authenticity.
Netflix has identified KPop Demon Hunters as its most popular movie ever based on viewership data.
Summary: Mattel's exclusive doll set captures key characters from Netflix's hit movie, blending collector appeal with official licensing and authentic details, available for pre-order this November.