‘KPop Demon Hunters’ Partners with Mattel for Exclusive Fashion Dolls
Netflix’s animated success KPop Demon Hunters is moving from screen to shelf. In collaboration with Mattel, the studio is launching a special three-pack of HUNTR/X “What It Sounds Like” fashion dolls, showcasing the popular demon-hunting icons Rumi, Mira, and Zoey.
Pre-Sale and Pricing Details
The collector set, priced at US$150, will open for pre-orders on November 12 through Mattel Creations. Shipping is expected to begin in Fall 2026.
Design and Features
- Each doll wears the trio’s detailed finale costumes.
- Sets include authentic weapon accessories and elaborate fabric finishes.
- Hair styling mimics the “spotlight-ready” look featured in the series.
- Every pack comes with a Certificate of Authenticity.
Broader Collaboration
The doll release continues a broader partnership between Netflix, Mattel, and Hasbro, aiming to expand the KPop Demon Hunters brand through merchandise including toys, games, and cosplay products.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Netflix Chief Marketing Officer Marian Lee.
Lee added that this collaboration represents the first occasion Netflix has worked concurrently with both major toy companies, highlighting the unprecedented excitement surrounding the franchise.
Author's Summary
The Netflix–Mattel collaboration turns KPop Demon Hunters into a collector’s dream, uniting pop flair and fantasy in a $150 limited-edition doll set launching this November.