Furor mounts against Shein as e-commerce giant opens Paris boutique

Furor Mounts Against Shein as E-Commerce Giant Opens Paris Boutique

The highly anticipated opening of Shein’s first physical store in Paris has ignited widespread outrage due to recent allegations about the sale of childlike sex dolls on its platform.

Controversy Surrounding the Launch

Entrepreneur Frédéric Merlin, 34, expected criticism when he agreed to host Shein’s boutique inside his BHV department store, a historic site located across from Paris City Hall. However, he likely did not foresee the level of backlash that erupted after the weekend allegations.

“The scale of the outrage skyrocketed following accusations that the fast-fashion giant allowed the sale of childlike sex dolls on its platform.”

Political Reaction and Public Protest

As the store was set to open Wednesday, Paris mayoral candidates Emmanuel Grégoire and Ian Brossat announced plans for a press event in front of BHV to denounce Shein’s arrival in France. On Tuesday evening, police were already present outside the mall, preparing for further demonstrations.

Longstanding Criticism of Shein’s Practices

Shein has repeatedly faced scrutiny for a business model critics say disregards labor rights and environmental standards. The controversy resonates strongly in France, a nation proud of its fashion heritage and where shoppers still prefer in-person retail over online transactions.

Author’s Summary

The debut of Shein’s Paris boutique sparked protests and political criticism amid accusations that deepen concerns about the company’s ethics and social responsibility.

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POLITICO.eu POLITICO.eu — 2025-11-05