Fred Sirieix Stars in People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery’s biggest-ever multi-channel festive campaign returns this year, featuring well-known celebrities spreading holiday joy across snow-covered streets.
Campaign Highlights
- Created in-house by People’s Postcode Lottery
- Directed by Vince Peone via The Gate
- Features Davina McCall, Emma Willis, and Mike Wedderburn
- Promotes the lottery’s largest-ever prize pot of £38.2 million
Dramatic Skydiving Stunt
Fred Sirieix makes a memorable entrance by skydiving from the iconic red Postcode Lottery blimp.
“Could your door be the winning one?”
This encourages viewers to sign up before midnight on Sunday, 30 November.
Extended Campaign Reach
- Television spots air during popular ITV and Channel 4 shows such as Gogglebox and I’m A Celebrity
- Contextual voiceover messages interrupt broadcaster continuity segments leading up to the sign-up deadline
- Collaboration with Goalhanger Podcasts to promote the campaign on the popular The Rest Is podcast series
Summary
This festive campaign combines high-impact visuals, celebrity appearances, and multi-platform messaging to maximize engagement and encourage lottery sign-ups before the deadline.
Author's Conclusion
The campaign’s mix of stunt-driven excitement and celebrity endorsements effectively captures festive spirit while driving record lottery participation.
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