Vanguard takes first step to democratize private investments with 'soft' launch of branded funds -- so soft Merrill Lynch and BoA private bankers get exclusive rights to sell them.

Latest News About Vanguard unveils soft launch of private funds

Vanguard began a gradual rollout of private funds exclusively available to Merrill Lynch and Bank of America private bankers on July 24, 2026. The so-called 'soft launch' at present excludes registered investment advisors. The move marks the company’s first step toward offering private investment products under its brand. Vanguard also reduced fees on its $20 billion All-World ETF starting July 28, in response to competition. Separately, a major review of major U.S. investors’ climate voting records came out this week. Other recent trends bolstered Vanguard’s index funds for ongoing wealth increase and its ETFs that convert $100 monthly contributions into long-term gains.

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