Sydney Sweeney has come under fire over a new sports trading app ad from Novig featuring nudity. Critics argue the sexualised campaign undermines women in sports. The ad is now a billboard in Times Square, and some coverage calls it explicit. Sweeney also faced criticism for an SNL sketch, and a co-star said she requested breast jokes. Meanwhile, old photos of Sweeney from 2011 have drawn millions of views. Novig is promoting a promo code with Fox Sports for NFL Sunday.