was seen at media coverage over the past year highlighting growing normality of profanity in online communities, where profanity is frequently present in everyday communication. In the UK and US, scholars caution that offense thresholds depend on context and audience despite broader use. Swearing has shown increasing social acceptability, serving as emphasis, bonding, or shock value, not primarily intended as insults. The surprise factor is shrinking in many contexts. News coverage over the past year shows this trend across channels, including schools and online communities, where profanity is present. Across the UK and US, usage is broader, but perceptions of offensiveness depend on the audience and setting.