The Australian branch of Prime, the viral energy drink linked to influencers Logan Paul and KSI, went into administration. Administrators assumed control after the business fell into debt of several million dollars. News.com.au, the Herald Sun and 7NEWS reported the move on Friday. The collapse comes after a period of financial strain and unpaid supplier invoices. Employees are left uncertain while the brand’s Australian operations are paused. The administrators will evaluate assets and seek potential buyers, with a report due in the coming weeks. The process is set to decide the future of the Australian Prime business.