Ten News+ was seen at attention while it restructures and navigates a shift in TV strategy. Ongoing coverage highlights local-city reporting with near 160,000 national audience and greater emphasis on local. 5pm bulletin gained some traction, the 7pm Deal or No Deal timeslot began to show signs of improvement. Melbourne studio upgrades as part of a broader network refresh. Viewership in Brisbane and Perth shows mixed results. Sources indicate these dynamics as part of Ten’s effort to adapt to a shifting TV environment.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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