Netflix is testing live TV and bundled streaming packages to stem the decline of watch time.
Sources inside the company say the moves aim to retain paying members and draw in new customers.
The plan comes as Netflix finalises a big live sports deal.
It secured 2026 rights to the T-Mobile Home Run Derby.
In advance of the next earnings filing, Netflix may tweak what shows it makes available or how much it charges.
Analysts think these steps aim to retain subscribers as growth slows.