Here’s the latest I can share based on recent reporting about Mount Everest Breweries Limited (MEBL).
- MEBL crossed the 1 million hectoliters milestone in its annual production, driven by strong performance of its STOK brand, with continued emphasis on expanding capacity and distribution. This milestone was publicly highlighted by the company in April 2026 and accompanied commentary from leadership on sustaining double-digit growth and expanding market presence.[1]
- In 2025, MEBL expanded into Karnataka through the acquisition of Cheers Breweries Ltd. in Mysuru, adding a significant capacity boost (about 1.5 million hectolitres at the Mysuru facility) and positioning Karnataka as a strategic hub for the company's regional expansion. The deal was reported to support a broader plan to build four production centers and to drive incremental revenue in the following years.[3][4]
- The Karnataka acquisition was valued around ₹300 crore and was expected to raise overall annual capacity to about 3.5 million hectolitres, up from 2.0 million, representing roughly a 75% increase. Outlook at the time included 15–18% topline growth in the next 3–4 years and contributions to distribution across multiple states.[4][3]
- Media coverage in 2025–2026 framed these moves as part of MEBL’s multi-state expansion strategy, aiming to improve supply chain efficiency and reduce reliance on central/northern plants, with plans to reach 71 depots in Karnataka and expand into adjacent markets.[2][3]
Would you like a compact timeline of these developments, or a short table comparing capacity, revenue impact, and geographic footprint changes? I can also pull a quick one-page briefing with key figures and leadership quotes if you’d prefer. If you want further details or links to the source articles, I can provide those as well.
Sources
Mount Everest Breweries has acquired Cheers Breweries in Mysuru for Rs 300 crore, boosting capacity by 75 per cent and marking its entry into Karnataka's beer market
www.business-standard.comits operations in other geographies, committed off-take arrangement with United Breweries Ltd. (UBL) for its ‘Kingfisher’ brand in Madhya Pradesh, improvement in proportion of sales from its own brands in its total sales resulting in improvement in its profitability, moderate capital structure & debt coverage indicators, adequate liquidity and favourable industry … Improvement in the PBILDT margin to more than 12% on a sustained basis Growth in proportion of the own brand sales in TOI of...
forum.valuepickr.comProduction capacity to scale up from 2.0 to 3.5 million hectolitres, leading to a 75% increase
www.restaurantindia.inWelcome to the LinkedIn page of Mount Everest Breweries Limited (MEBL), a renowned name in the beer industry known for passion, excellence, and growth. We are proud to be a part of the esteemed Associated Kedia Group, reflecting our unwavering commitment to excellence. MEBL's mission is to produce the world's finest brews, constantly pushing the boundaries of innovation. Our cutting-edge brewery in Simrol, Indore, is Central India's most advanced facility, showcasing our dedication to...
theorg.comA major driver of this growth has been MEBL’s flagship brand, STOK, which has crossed 1 million cases, with particularly rapid expansion over the past three years.
www.restaurantindia.in