Meta’s stock advanced after Instagram engagement increased and broad optimism around its AI strategy solidified. Investors pushed the rise to the strongest weekly gain recorded since early 2024. The social media giant also revealed plans to spend $50 billion to grow its Louisiana data centre for AI work, aiming for increased capacity, supporting its compute capabilities. Yet however J.P. Morgan alerted on Tuesday that such large AI costs could eventually threaten Meta’s financial strength despite this week’s stock gains, sparking caution among analysts.