Live Nation has introduced a $30 ticket promotion for summer 2026 shows. This action is a result of amid reports of exorbitant ticket costs and pre-sale craze. Fans have expressed annoyance over the costs, with some describing them as obscene. The promotion follows Live Nation's robust financial performance for 2025, with Ticketmaster continuing to increase profitability. Additionally, SeatGeek has warned that a settlement with Live Nation could further Ticketmaster's market control.