Fitbit is back with surprise new tracker that's cheaper than you'd expect
The Google Fitbit Air is a Fitbit for a new AI era.
www.express.co.ukHere’s the latest on Fitbit Air as of now.
Direct answer
- Google has unveiled a new Fitbit Air, a screenless fitness tracker designed for continuous wellness monitoring with a focus on sleep, heart health, and AI-powered coaching features. It launched for pre-order in early May 2026 and is expected to begin shipping later in May, with a price around $99.99 (subject to regional pricing) and integration with Google Health Premium for advanced coaching features. This marks Google’s re-entry into a consumer Fitbit device line after rebranding Fitbit software under Google Health.
Key details
- Design and display: The Fitbit Air is deliberately screenless to minimize distractions, emphasizing passive health tracking rather than on-device stats at a glance.
- Health tracking: It offers continuous heart rate monitoring, SpO2 (blood oxygen) tracking, sleep staging, and activity/distance tracking, along with AFib (atrial fibrillation) alerts and other wellness metrics.
- AI coaching and software: The device pairs with the Google Health app (previously Fitbit app) and leverages AI features, including a personal health coach concept, to provide tailored guidance. Google Health Premium expands access to these coaching capabilities.
- Battery life and charging: Reports indicate up to a week of battery life on a single charge, with quick charging that can provide significant runtime in a short charge.
- Compatibility: Works with both Android and iOS ecosystems, though some coaching features may be optimized within Google's ecosystem.
- Availability and price: Pre-orders began in early May 2026; official sales and broader availability were slated for late May 2026. Price is commonly cited around $99.99, with regional adjustments.
What this means for users
- If you want a lightweight, screen-free tracker that emphasizes continuous health monitoring and AI-supported wellness insights, Fitbit Air could be a fit, especially if you’re already using Google Health or plan to rely on Google Health Premium for coaching features.
- Expect seamless integration with Google Health rather than the legacy Fitbit Premium experience, and note that some features may require the Google Health Premium subscription for full AI coaching capabilities.
Illustrative comparison
- Fitbit Air vs. typical Fitbit trackers: Air prioritizes screen-free operation and AI coaching, whereas other Fitbit wearables often balance on-device screens with a broader array of on-device stats. This shift aligns with a growing trend toward ambient health monitoring with cloud-based coaching.
If you’d like, I can summarize reviews from the major outlets, compare regional pricing, or compile a quick pros/cons table based on the latest hands-on impressions. I can also pull up the official Google Health/Fitbit Air pages for direct specs and regional availability.[2][9]