Here’s the latest on Ferrari Luce price based on recent reports.
- Reported starting price around €550,000 (roughly $600,000–$647,000 depending on exchange and timing) before potential adjustments of up to about 10% in either direction.[2][3][4]
- Bloomberg-derived sources cited by multiple outlets indicate the Luce is positioned as Ferrari’s first all-electric model and would sit at the top end of the lineup even before options, making it the most expensive Ferrari in the lineup aside from invite-only Special editions.[4][2]
- Italian and European press corroborate a price range near €550,000, with some reports noting regional pricing could vary (e.g., €550k in Europe vs roughly €500k+ referenced in earlier Reuters chatter).[5][7][4]
Key context:
- The Luce is Ferrari’s move into full electrification, and pricing discussions have largely come from Bloomberg-sourced briefings ahead of its May reveal and Rome debut timeline.[2][4]
- Some outlets emphasize the price could influence perceived value against high-end gas-powered models like Purosangue, which carries a lower MSRP, highlighting the ultra-luxury positioning of the Luce.[3][2]
Would you like a concise side-by-side price comparison with current Purosangue pricing and the Luce’s European vs. US pricing expectations, plus a chart of the reported ranges? I can pull the latest numbers and generate a quick visual.
Citations:
- Ferrari Luce price reports and Bloomberg-based sourcing indicating starting price near €550,000 (and ~€500k range in prior chatter).[4][5][2]
- European press noting the Luce would be among the most expensive Ferraris in the lineup.[3][4]
- Additional coverage referencing €550k starting price and potential +/-10% variation.[5][4]
Sources
Ferrari apparently put a price tag on its upcoming all-electric vehicle, the Luce. It’ll have a starting cost of around $647,000 (€550,000), according to Bloomberg sources. Prospective customers sure have a tough decision ahead of them. Multiple people consulted by Bloomberg say that the Ferrari Luce will have a starting price of over half a million euros, give or take 10%. That makes it a lot more expensive than the V12-powered four-seater Purosangue with coach doors that has an MSRP of...
www.autospies.comFerrari is launching its first all-electric car, the Luce, a four-door model priced over €500,000, despite doubts over electric sports cars.
auto.economictimes.indiatimes.comBloomberg reports that the Ferrari Luce will start at €550,000 in Italy, making it a full €100,000 more expensive than the V12-powered Purosangue SUV.
www.motor1.comFerrari’s first ever EV will be called Luce, and here’s a sneak peek at its retro-modern interior. Read more!
www.selectcarleasing.co.uk①Thelatest information shows that the starting price of Ferrari's first all-electric model, Luce, is set at 550,000 euros (approximately 4.4 million RMB), significantly higher than the starting price of around 450,000 euros for the internal combustion engine model Purosangue; ②The new model will be officially unveiled in Rome next month, and its market performance will test whether supercar users are willing to embrace high-end electrification while also validating the residual value potential...
news.futunn.comFerrari Luce: 550.000 euros for the brands first electric model
www.phprentacar.roIf true, that would make the new electric Prancing Horse's base price nearly double that of a 296 GTB.
www.roadandtrack.comThe Prancing Horse brand has reportedly settled on a preliminary starting price for its first EV ahead of the car's May reveal.
www.caranddriver.com