Coles launched just a flavourful butter chicken-spiced roast chicken on Friday, 10 July 2024.
The whole bird comes ready to heat and is coated in a silky, subtly spiced butter chicken sauce.
It arrives on shelves the start of next week.
The move follows another retailer’s $10 roast chicken rolled out earlier this month.
The new item is included in recent food innovations found throughout stores.
Coles aims to attract shoppers with simple, delicious meals.
It mirrors the $10 price of the rival product and will be sold in all supermarkets.