Call of Duty's Comeback: Activision's Game-Changing Approach

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By Emma Johnson • Updated Oct 15, 2026 at 20:00

Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business — Call of Duty's Comeback: Activision's Game-Changing Approach

Activision is taking a bold approach to boost interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to heighten its visibility. The company has noted a drop in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have outlined the revival plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.

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