Here’s the latest I can confirm about BrewDog stadiums, based on recent reporting:
- St Helens R.F.C. announced a 10-year stadium naming and sponsorship deal with BrewDog, branding the home ground as The BrewDog Stadium. This marks BrewDog’s long-term involvement with the club and venue, expanding its stadium partnership footprint beyond beer sales to naming rights.[7]
- BrewDog has also expanded its stadium partnership presence in London, becoming the exclusive beer partner at London Stadium (home of West Ham United) with several BrewDog products available at events, signaling a broader strategy to couple brand visibility with high-footfall venues.[1][5][6]
- Related articles note BrewDog’s broader stadium and club partnerships, including public statements about continuing sponsorships and the integration of BrewDog Stadium branding within club and venue ecosystems.[2][9]
If you’d like, I can pull the most current official announcements or press releases for exact naming details and current partners, or summarize how these deals compare in scope (naming rights vs. beverage partnerships) across the venues.
Sources: BrewDog stadium sponsorship coverage and official announcements cited above.[5][6][1][2][7]
Sources
St Helens have confirmed their new stadium name after announcing a ten-year deal has been agreed with alcohol brand BrewDog. The Saints announced last week that their ground would no longer be known as the Totally Wicked Stadium with that sponsorship expiring and a new one incoming. It’s today been announced that the ground will […] The post St Helens confirm new stadium sponsor as ten-year deal agreed appeared first on Serious About Rugby Leagu…
ground.newsSt Helens' Langtree Park home is renamed The BrewDog Stadium after the Super League club announces a 10-year partnership with the Scottish beer giant.
www.bbc.comTHE Scottish beer giant BrewDog has announced its latest partnership with the London-based football club West Ham ...
www.inkl.comLondon Stadium has inked a new multi‑year agreement with one of the UK’s favourite brewers, BrewDog, making it the Stadium’s official beer partner. Iconic beer meets iconic location, as the partnership marks a bold new chapter in fan experience at one of the world’s best muti‑use venues. BrewDog’s headliners Lost Lager, Punk IPA, Hazy Jane, Cold Beer, […]
fsm-online.co.ukBrewDog rebrands packaging for core beers and secures official beer partnership with London Stadium ahead of a packed summer schedule.
www.newfoodmagazine.comLondon Stadium News : Brewdog unveiled as the new, exclusive beer partner of London Stadium
www.london-stadium.comBrewDog is setting out to blur the line between bar and clubhouse this year, launching its new campaign, Lost FC, with kit specialists, Icarus, that puts grassroots football at the centre of its latest nationwide campaign.
www.thenonleaguefootballpaper.comGrassroots teams in Essex and east London will have the opportunity to win free kit for next season, as a result of a new collaboration between West Ham United and BrewDog.
ground.news